12/3/2023 0 Comments Gotham typeface in alphabet mediumThe typeface has been described as contemporary yet distinctly familiar. Claim to Fame: The typeface that unified Barack Obama’s presidential campaign. Specific combinations of weight and spacing can even conjure the specific artifacts that inspired Gotham Rounded: letterspaced medium capitals evoke the markings on camera lenses, the light italic recalls the alphabets used on lettering templates, and the bold caps can pass for the routed wooden signs that identify hiking trails and picnic grounds. Name: Gotham Release Date: 2000 Designers: Tobias Frere-Jones Classification: Geometric sans serif Owned By: Hoefler&Co. Set tightly in upper- and lowercase, the heavier weights are youthful and cheeky these same fonts, composed as letterspaced caps, have a mechanical, even austere quality. “Gotham Rounded’s expressive set of styles gives rise to a range of different tones. Also, the Gotham HTF Condensed Medium font is perfect for branding projects, housewares designs, product packaging, or simply as a stylish text overlay on any background image. Drawn, stamped, engraved and routed, these forms are sensitively captured by our new Gotham Rounded family, available in four weights (with italics!) that go from friendly to high-tech to cheeky with ease.” You can use the Gotham HTF Condensed Medium to create interesting designs, covers, shop and store name and logos. ![]() Similarly unadorned, but at a more intimate size, is the lettering of engineering: the marks on precision instruments, blueprints, stencils and templates. “Our Gotham typeface, inspired by signs on buildings, celebrates the workmanlike “draftsman’s alphabet” at a monumental scale. And the face has just been extended with the addition of Gotham Rounded. typefaces Fraktur, the most common German blackletter typeface. Gotham-Medium.otf: Version: 001.000: Style: Medium: Type: otf: Related Keywords: Preview: View Larger Preview: Download: Download Gotham-Medium PC/Mac Use as Web Font. ![]() Therefore, and without losing perspective on a wider context, we decided to analyse a path rather than specific features. ![]() It’s a lovely thing: elegant, practical, versatile, modern. After being confronted with Gotham typeface, we felt the urge to understand what makes a type trend in this specific case. As seen up there in the masthead, the cityofsound house typeface is Gotham, by Tobias Frere-Jones.
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